850% Increase in Leads

850% Increase in Leads

Steam Pub & Restaurant in Southampton PA engaged with us to boost their online presence and increase private party leads.

In the first month we set up tracking and analytics to set a baseline for the current incoming lead flow.  They were acquiring 4-6 leads per month when we started.

Our strategy focused on key fundamental elements:

  • Landing page optimization for conversions
  • Organic search traffic for event based keywords
  • Pay Per Click Campaigns targeting local customers ready to book

First step was redesigning their lead capture page.  Here is a before and after screen shot of each.

Before

After

 

Next step was keyword search engine optimizing their landing pages for Google organic search.  We focused on different occasions like baby showers, rehearsal dinners, birthdays, etc.   In this example we captured both our Adwords campaign and the top ranking spot for the organic search.

Once the organic search results reached the top spot, we added negative keywords in the Adwords campaign to save money from wasting clicks on keywords we already rank best.

 

 

The results – 850% Increase in Leads

Steam Pub & Restaurant now averages over thirty leads every thirty days and growing.  March is on pace to have over 40 leads.

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Brian has over 15 years experience in digital marketing, starting in 2000 with a website start up, which eventually grew into one of the Inc 500 fastest growing companies. As a marketing strategy advisor, he consulted on many projects in the past 10 years generating sales over $50 million for his clients. If he is not working, he is fishing or spending time with family and friends.