Businesses: Have You Upgraded Your Instagram to a Business Account?

Instagram Business Profile

Instagram, originally created for personal use, has recently come out with a new development allowing businesses to create a Business Account – giving them the opportunity to do so much more for their company through social media marketing.

Since its debut in June 2013, Instagram has become more and more popular with currently over 300 million daily active users and 600 million monthly active users in the world!

An Instagram survey, taken in November 2015, found that almost 50% of Instagrammers follow a business on Instagram and that 75% of Instagrammers take action after being inspired by a post. With a Business Account, you can give people a ton of information about your company, your services, and the products you provide to customers.

With this new profile companies can:

  • Learn about your followers and how they interact with your profile and posts
  • Reach your customers with promotions
  • Add a contact button so people can reach the company easily
  • View analytics on your promoted posts and see how they have performed with real-time metrics
  • Add business information like business hours, location and phone number

Setting up a Business Profile on Instagram is simple and easily done in minutes. Follow these steps:

  1. If you don’t have Instagram already, start with downloading the app from your app store
  2. Create an account by signing up with your email or Facebook account
  3. To set up the Business profile go to the app account settings, select “Switch to a Business Profile” and follow the steps – it’s free!
  4. Create posts and follow other users

Here are a few tips to keep in mind when using an Instagram Business account:

Understand the product: Make sure you understand exactly what the business profile can do for your company. Learn all you can about the business side of Instagram and how you can use it to grow your following.

Find the middle ground between photos and creative images: Unlike a personal profile on Instagram which has all photos, it is suggested that a business profile have a good mix of both photos and creative images that promote your business, educate your followers, and engage your audience.

Build a targeted following: Use the new technology that comes with the Business profile to build a following of users that you target knowing they may be more interested in your product.

Use Analytic tools to see how your brand is performing: On your business profile next to your settings wheel icon there is a bar graph icon where you can find your Instagram Insights. There you can explore and analyze your impressions, top posts, followers, and promotions.

Play around with Videos: Instagram now allows videos that are longer that 15 seconds. Use this to your advantage and promote your business on the next level.

Use Instagram Ads: On Instagram you can create 3 types of advertisements. Photos ads, Video ads, and Carousel ads. These types of ads can bring life to your company’s story that regular photos and videos might not provide.

Use Hashtags: When using hashtags on photos, videos, and ads makes sure each one is the following: First, they need to be specific to your promotion so that the photos catch like-minded users and bring them to your page. Second, they need to be relevant to attract more followers who will like and be interested in your brand. Finally make sure you are observant to photos with similar hashtags, they may have other tags you hadn’t thought of using.


Sarah has over a year and half of experience in Digital Marketing and focuses mainly on social media and brand awareness. She attended the University of Delaware and graduated in 2012 with a B.S. in Hotel, Restaurant, and Institutional Management and a minor in Journalism. She has over 8 years of experience in event management for restaurants, hotels, and private clubs. Sarah is very excited to be working with SEO Digital Group and hopes to grow her knowledge of Facebook Ads, Google Analytics, and Social Media Tracking. In her free time, Sarah enjoys exploring the city of Philadelphia and training for competitive races.