Lead Generation & Conversion Optimization

Getting traffic to your website is only one step in the process of increasing your business revenue.  Quality calls to action and being able to efficiently convert site visitors to customers is the lead generation game.  Our SEO Digital Group systems set up lead generation optimization landing pages, apply attribution and analytics to show the source of the leads as well as the rate of conversion.

In online marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate of lead generation.

CRO is quickly gaining in popularity because it’s seen as a way to increase profits from sales without raising your advertising spends.  Lets get smarter about where you spend your advertising dollars to maximize the leads generated.

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Lead generation and conversion optimization

What is a Conversion?

A conversion is the specific action you want your web visitor to take on your website or landing page, such as:

Purchasing


A button or link click


Registration


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Reaching a particular page


Philadelphia lead generation optimization process



What is Conversion Rate Optimization?

Conversion Rate optimization is funneling your website traffic into completing specific goals like filling out a form, buying products, using your lead pages, or making a phone call.  If your website visitors are not compelled to take action, then you are missing opportunity and most likely sales.  We have proven techniques to increate conversion rates from visitors to leads and customers.



Our Process


Website Usability

Increase your customer base and online conversion rate with our website usability services

1

Improve sales copy

We can craft compelling sales copy for your website that will encourage your site visitors to convert

2

Optimization

Our Landing Page Optimization services allow us to optimize your site for better conversion rates

4

A/B Split Testing

We provide AB testing experiments targeting the pages that will give you the biggest uplift

5


OtherService


We work with small and medium size businesses in the Philadelphia area to help them achieve better results from their online marketing efforts.  We also offer:




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