5 Ways Blogging Helps Your Website’s SEO

Many websites feature a blog section, but does blogging help SEO efforts on your website? The short answer is yes, blogging does help SEO. Adding relevant and useful content to your website is not only helpful for your website visitors and potential customers or clients, it also can help your website perform better in the Google search results.

Read on to learn how adding blog content can help your website’s overall SEO performance! 

How Does Blogging Improve SEO? 

Blogging improves SEO in several ways. There’s a reason they say that content is king. Here are a few reasons why regularly updating your blog can improve SEO on your site. 

Helps Rank for More Keywords and Bring in More Traffic

When you add relevant blog content to your site, it can help your website rank for more varied keywords and therefore can increase traffic to your site. If you write a blog post that relates to your business or industry, it may drive new traffic and visitors to your site. From there, they may even visit your sales pages and become customers! 

By writing informative blog content that answers questions readers may have about your company or within your industry, you’ll be able to target more keywords. 

For example, a roofing company might want to add blog content that relates to their services, or common questions about roofing. They could write a blog post about “How to know when it’s time to repair your roof”. Then, they can rank for roofing keywords related to that question to bring visitors to their site. 

This also makes it possible to target potential customers who may not be looking for a roofer yet, getting clients at different stages of the sales cycle. Sales aside, Google will recognize that your website provides useful and quality information related to your business, improving your overall website rankings. 

Blog content can also help you rank for long-tail keywords, which are easier to rank. These are keywords that are more specific than your broader target keyword, but still relevant to your business. It can be easier to rank long-tail keywords, so they can help you get small traffic wins while you work on ranking your sales pages. 

Keeps Your Website Fresh 

If your website hasn’t been updated with fresh content in years, both Google and readers may question its reliability. Updating your website with fresh content regularly will show search engines, and customers, that you are an active business.

Fresh content on your website also helps search engines like Google re-index your existing pages, which can help them rank better in turn. A blog is a great way to keep your website fresh and updated. 

Provides Useful Information for Readers 

Putting aside the technical SEO benefits of a blog, it’s also good to add blog content simply because it’s helpful to readers. Your blog could keep customers updated on deals and specials, answer questions they may have about your products or services, or simply provide helpful information about your industry. 

Search engines like Google aim to provide searchers with accurate, quality information to their questions or searches. Adding helpful and informative content shows search engines that your website is a good resource for online readers. 

Helpful and relevant blog content can also keep visitors engaged on your website for longer, and provides good customer service by answering their questions. 

Creates More Opportunities for Link Building

A blog also creates more opportunities for link building, both via internal link opportunities on your website and by giving other sites another page to link to to build backlinks.

With more pages on your website, there are simply more opportunities to interlink your content to help readers. Blog content can also help build up your backlink profile. If you write a great blog post on a topic in your field, another website may link to it as a resource. Building natural backlinks is one of the best ways to improve your entire website’s SEO. 

Demonstrates Expertise 

Sharing informational blog content that relates to your business or industry shows that you are an expert in your field. This is good both for readers to see that you are knowledgeable in your industry, but also for Google to see that you are a subject matter expert. 

One way that Google analyzes website value is through a ranking factor they call E-A-T. E-A-T stands for Expertise, Authority, and Trust. By writing regular blog content, you can show Google that you are an expert in your particular niche. 

Start Blogging!

If you don’t update your blog already, now is a great time to start! Brainstorm relevant topics or do some keyword research to see what people are searching for in relation to your business, or larger industry to get started.