Digital marketers use a lot of acronyms – CRO, SOV, ROAS – the list goes on. One very common term is SERP, but if you aren’t well versed in the vernacular of digital marketing, this term may leave you confused. Learn what SERP stands for......
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If you’ve ever heard someone in digital marketing refer to a featured snippet, you probably know what it is and just don’t realize it. Featured snippets are the target of many SEO campaigns, as they generate a huge amount of organic search traffic if your......
In 1996, Bill Gates wrote an essay titled “Content is King”. Today’s digital marketers are constantly repeating the phrase “content is king,” but Gates anticipated the potential success of content marketing over 20 years ago. He wrote that “broad opportunities for most companies involve supplying......