7 Keys To Digital Presence Growth In 2022: A Guide For Insurance Agencies
As the business world continues to take the path of digitalization, insurance agencies and brokers try to keep up with the changes. They’re saddled with the responsibility of leveraging digital tools and strategies in serving their clients and enhancing their business delivery processes.
Insurance agencies that are preparing for the future must embrace technological growth and intensify their digital marketing efforts in new creative ways. There are many CRMs to choose from for insurance agents and brokers to maximize their online and social media platforms in profitable ways.
While insurance technology (insurtech) came in full force in 2021, some things could still be improved. Here are keys to building a more robust and effective digital presence in 2022 for your insurance agency:
- Increase Interest In Your Website’s Content
Website visitors have to be interested in the content of your website for them to stay longer than usual. If your content is not captivating or engaging, visitors will be off your site in the blink of an eye. It’s best to make your content relatable, clear, and easy to read. To increase interest in your website’s content, you would also need to keep your design elements simple yet sophisticated.
You should have a clear description of the insurance services you provide in a written and visual format. Ensure your contacts (telephone, e-mail address, office address) are easy to find and leave a call to action. Call to action tells your policyholders the specific steps you want them to take moving forward. Phrases like ‘Buy Now’ or ‘Sign up’ are a common call to action anchor. A well-crafted call-to-action will do an excellent job of propelling them to reach out to you.
- Use Social Media Strategically
Having a digital presence requires registering your brand on social media platforms. Even so, the goal is not for you to be on every platform that exists. Rather than having a presence on every platform, choose a few ones (one to three) where insurance enthusiasts are concentrated and can easily be reached. Utilize the media where your audience is most likely to consume your content. Additionally, complement your social media efforts by investing in related paid ads.
- Secure Your Customers’ Trust Through Cyber Protection
With digitalization comes lurking cyber security threats. For insurance clients to engage confidently with you digitally, you need to protect them from cyber security issues. Customers should be assured that their data and private information will not be obtained by cyber hackers. Adopt a zero-trust approach (a comprehensive IT security model) for advanced protection from cyber threats and thefts to improve the security of your agency’s digital presence.
- Humanize Your Website
Yes, we’re talking about going digital. Nonetheless, we must remember that what appeals to insurance consumers is the premium and the person they’re buying from. As your customers visit your digital platforms, they should be provided with the contact of persons from your agency. Have a number they can call for inquiries and questions. Knowing a human face behind your digital platforms transforms the conversation from transactional to relational.
- Share Reviews
A customer can be influenced to buy insurance from your agency when they see the positive reviews other customers have given concerning your insurance plans. Since most prospective policyholders read reviews before getting a plan, it’s recommended your website should have a section for customer reviews. There, you can showcase the feedback your clients give due to the terrific service they received. You can encourage satisfied clients to leave their thoughts which you can share.
- Consistently Generate New Leads
New leads often lead to new sales of policies. Employ lead generation services and tools that can help you acquire the information of every prospective policyholder who visits your website. With this information, you can stay in touch with them and keep your business in their mind. More so, through a consistent supply of value and nurturing service, you can lead prospects to become customers.
- Employ Automation Tools And Processes
Automation helps your agency to run even in the absence of human involvement. Employ low-code, rule-based bots to perform tasks that are routinary and repetitive. These tools and processes can integrate flawlessly with your everyday insurance operations and complement the individualistic elements of the business. Automated processes will optimize business processes and foster efficiency by executing tasks in minimal time and effort. Thus, saving you the time that can be lost due to redundancy or a lag in human effort.
Technology advancement is the current trend. Policyholders expect insurance agencies to integrate appropriate technological tools to help them achieve an optimized business experience. Growing your digital presence as an insurance agency in the coming year will put you in the league of agencies with a firm footing in the industry alongside highly-satisfied insurance consumers.