What is Profile Linking in SEO? 

Weaving common threads from your business website into personal or professional profiles will move your website’s search engine rankings higher.

This profile linking is a key move in Search Engine Optimization or SEO. So, what is profile linking in SEO? In profile linking, your website URL is linked as part of personal or professional profiles on high-ranking platforms, applications, and websites such as Twitter, Facebook, Instagram, and WordPress.

Because Google searches favor websites that are linked multiple times within prominent social media and blogging sites, this is an easy way to boost your website’s search engine ranking and make it stand out among competitors.

Ways to Profile Link

Getting your website URL hyperlinked into a social media profile or blog can be done in a number of ways. First, you will want to do this in your own personal and professional profiles and, if you have them, blogs and encourage employees and colleagues to do the same.

Starting an affiliate program in which customers are given incentives for creating posts in blogs or on their social media profiles that include your website URL can also optimize search engine results.

Marketers should consider offering products or samples for independent bloggers to review. Links to your website will likely be included in the review, and you can link to the reviews from your website.

You can also use profile linking to include your website URL in blogs that you create and provide content. Since you control these blogs and their content, you can include them on your website or link to them from your website.

Finally, consider linking to pages within your website and not just the home page. These will give you new topics to include in your posts.

Benefits of Profile Linking

Search engine algorithms change from time to time, but profile linking will always be a significant way for your website to move higher in ranking. Making sure personal and professional accounts, as well as blogs, link back to your website have key SEO benefits. Among the benefits are:

Inexpensive

Links from your website included in profiles on prominent social media platforms such as LinkedIn for professional accounts and Facebook and Twitter for personal use are an economical way to boost your website’s ranking in searches. Adding links to your profiles is free, and so is encouraging employees to do so.

Easy

Adding backlinks into profiles is as easy as pasting a URL into a hyperlink. You don’t have to be a webmaster to add links, but you will have to encourage this to be done across multiple platforms by colleagues and supporters.

Effective

Perhaps the best benefit to boosting backlinks to your website is that profile linking is effective in SEO marketing. Each new backlink will always move your website’s search engine ranking higher.

Final Thoughts

Profile linking should be an integral part of SEO strategy, as it is proven to increase your website’s search engine ranking in a few easy and economical moves.