What is an SEO Score and How Do You Check It?
If you are like millions of people around the world, you have a website and you want to drive traffic to it. There are a few channels to accomplish this and traffic from search engines is one of, if not, the best way to increase visitors to your pages.
So, now you want more visitors from Google. The next big questions, how does it work? They don’t magically show up and start reading your pages. You need to put in a little work and tell search engines what your pages and website are about and make sure they show up in the top of search results when people are looking for what you provide.
Sounds easy right! Not so much. To the beginner, SEO is a complicated new language with tons of misinformation and years of updates to the algorithms. You are lucky though, it is 2019 and there are now SEO tools to guide you through the process.
Why is SEO Important?
The goal in SEO (Search Engine Optimization) is “ranking” on the first page of results for the keywords your potential website visitors search. For example, If you are a bankruptcy lawyer in Philadelphia you want to make sure you show up in the top of results when people search for that topic and hopefully click your website listing instead of the competition.
The higher your website is on the first page, the more clicks you get. There are only 10 spots available on the first page so it will be competitive.
This is what your website traffic will look like if you optimize for search engines and focus on getting a high seo score.
What is an SEO Score?
There is a formula to rank your website on top of the search results. The winning formula has what we like to call SEO factors. If you get these factors correct, you have a better chance at beating your competition to the top of the page for the keywords you want to rank.
An SEO scoring tool will scan your website and the keyword you want to rank, then give you a score on the list of known factors for quality SEO. The better your SEO score, the higher up in the search engine ranking your website will achieve.
The most important part of SEO is making sure each page on your website is only focusing on one main keyword or phrase. Usually your home page should be focused on your brand/company name and the main thing to do. If you are a local business you should also add the city or area you service. Don’t be generic, be focused.
For example, if you sell cars. Don’t optimize for just the word “cars”. Maybe it should be “Used Cars in Philadelphia” or “Auto Dealerships Philadelphia”
What’s Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase and we will email you a full report with seo score
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