The Scranton business market can be competitive, so we are here to raise you above the crowd.
There are six main areas you need to touch in order to rise in the local search engine results and ensure your company is maximizing visibility in the Google. We outline them below on this page.
Search Engine Optimization (SEO) involves strategies, process and tactics that help attract more organic traffic to a website by gaining first page ranking positions in search engines like Google, Bing, Yahoo. SEO Digital Group specializes in SEO Services.
The major benefit of organic leads from search engines over traditional paid advertising channels is that these customers are already actively searching for your service in Scranton, PA and convert to paying clients at a 200% higher rate.
One of the most important steps in a proper SEO campaign is starting with a thorough SEO audit. In this multi-step process, we look at your website’s current online presence and search engine ranking, then compare it to a few of your top ranking competitors in Scranton. Our team analyzes the following elements and then we roll it into an easy-to-understand video to watch, instead of emailing you a few dozens pages of technobabble to understand.
Keywords are the foundation of a quality search marketing analysis and campaign. Find out which keywords are most searched by your customers and fine tune the content to match your service priorities. Our audit will reveal if you have too little or too many mentions of your target keyword throughout the page content. It is important to focus each page on a different topic or keyword and ensure you have content around all keywords that a potential customer in Scranton may be searching for.
A business website is the core of their success in search marketing. Our on-page SEO process ensures that your site is built to rank well in search. We cover every aspect of on-page SEO to give your site the best possible chance to rank well for your keyword phrases.
We cover everything from page titles, headings, page content, meta descriptions and URLs to more technical aspects like schema and internal linking. Our on-page SEO creates a solid foundation that allows your site to be successful in ranking for local terms that drive your business forward.
Links are the biggest differentiator among sites that rank well and those that do not. When it comes to link building, quality trumps quantity these days and no one earns links for businesses better than SEO Digital Group. Our white-hat link-building services are at the forefront of the SEO industry.
We offer our clients unique campaigns that generate links from the most authoritative websites in the industry, and we do it in a way that promotes authority, longevity and a top level reputation for your business. We use only white-hat, ethical link building strategies for our clients that will ensure rankings and organic traffic for the long term success of your business.
Well-written content is the foundation of a solid web presence, but not anyone can write business content. All of our content is written by experienced writers and based on thorough keyword topic research to ensure that it ranks well in Google and helps inform your potential customers.
Blog content should help answer questions which relate to the services you provide and people are searching. These blog posts support your main sales, service landing pages, and bring targeted potential customers to your business webpage.
Proper Google Maps optimization for your Scranton business will help earn you two spots on the first page of Google. We submit your firm’s business information and website to hundreds of the most authoritative local website directories.
We manually and use citation tools to build consistent citations across the Internet with your business name, address, phone number and website. We also implement other location-based SEO strategies, including local link-building, local Scranton PA business address schema and location-specific keyword optimization.
SEO reporting can be confusing and hard to understand. We use cutting-edge analytics platforms to provide you with accurate, up-to-date and easy to understand metrics about how your business is doing in the search results.
Something that sets us apart when it comes to reporting on your campaigns is that we do not automate the process. All of our reports are hand-crafted so you have a real person with eyes on your results each month. Our reporting is also transparent, understandable, and detailed so that you have confidence in your search marketing investment.
SEO Digital Group has provided SEO services for Scranton PA businesses in moderate to extremely competitive industries. Our system ensures best practices for on-page optimization, link building, and local SEO for Google Maps to ensure high visibility in local results as well as long-term, lasting rankings.
Our goal is to help businesses like yours achieve the search rankings, qualified leads and revenue growth to get the most value from your website and stay ahead of the competition.