4 Important Facts About Digital Marketing Everyone Should Know
Everyone knows the phrase digital marketing, but not everyone knows the intricate ins and outs that make digital marketing what it is. In its simplest form, digital marketing is a marketing strategy that uses online technologies such as mobile phones, desktop computers and other digital media platforms to promote something. However, there is a lot more to it, and this post will explore 4 important facts about digital marketing that everyone should know.
Mobile Is Number One
People are continually saying how mobile devices have grown exponentially over the last few years, with over 50% of internet users now exclusively operating on mobile. So if you are marketing a website that isn’t designed to be mobile-friendly, then you are making a big mistake. What’s more, is that Google will push you further down the rankings in the search result. So if you hadn’t isolated your audiences already by not using a mobile-friendly site, then you most certainly will when your ratings drop.
Mobile usage is only continuing to grow, with users becoming even younger and younger, as well as older and older. Research shows that the number of smartphone users across the globe has now gone beyond three billion and is expected to grow even more so in the coming years.
With that information in mind, the time for mobile marketing is now, so act now and don’t miss the boat!
You Will Always Be Learning
As digital marketing will always be evolving, you will always be learning on the job. Regardless if you have been doing the job for years and years, things change in the digital world, and they can change rapidly. You can earn a degree in digital marketing, or do courses along the way while working, but to work in digital marketing, you have to be willing to keep up with the times. You can gain access to thousands of courses on just one website, so imagine how much there is to learn across the internet. Online courses are a great way to keep your knowledge up to date, as the flexibility of those courses mean you can do them from home and fit them into busy schedules.
Applications Are On The Rise
The use of mobile phone applications as a way of reaching your audience has become the prime way of advertising. Think about how many businesses have developed apps that technically would not need them, for example, HelloFresh, a meal planning, delivery company released an app within the last year. Once upon a time, having a website was more than enough for HelloFresh, but they have rightly so created an app to further extend their audience. Lots of us are skipping past the point of googling businesses and heading straight to app stores to check out businesses, so if you don’t have one yet, you risk falling behind your competitors.
Mobile applications are forecast to make over $935 in revenue by 2023. Those figures are massive, and it is easy to see why when you hear that the typical smartphone user opens 10 apps per day, and 30 per month. With that being the average user, imagine how often many apps users in the upper quartile are opening. With those statistics in mind, it is very clear that digital marketing has taken a turn towards using mobile applications.
Cyber Crime Is More Common Than You Think
Cyber crime is more prominent than one might expect, and what is so scary about cyber crime, is that absolutely no one is safe. Think about the National Health Service in the United Kingdom, this is the second-largest single-payer healthcare system in the world, and even they couldn’t fend off cyber-criminal. In 2017, WannaCry brought the NHS to a standstill, and cost the UK £92 million. The moral of the story here is that cyber attacks can happen to anyone, at any point in time.
According to a study conducted at the University of Maryland, there is a hacker attack every 39 seconds, affecting one in three Americans each year. So do your best to make sure your online businesses and applications are as secure as you can manage. Do not fall victim to the thinking pattern that it will never be you, as you will be setting yourself up to fail.
The world of digital marketing is an advanced, clever and sometimes confusing place to navigate. However, the time is now for business and individuals alike to jump on board and use digital marketing to their advantage.