7 Reasons To Invest In Digital Asset Management Software
Digital assets play a big role in an organization’s marketing efforts. This is especially true with tech companies wanting to leverage their media to marketing initiatives.
To achieve this, businesses have to keep tight control over where and how their files, documents, podcasts, videos, and images are used. Keep in mind that fragmented and scattered asset storage results in expensive revisions and los t files, so the best solution is to use the right digital asset management software for your business.
Why Digital Asset Management?
A digital asset management solution keeps your marketing materials and branded content organized in an indexed and searchable database. It empowers organizations to work seamlessly no matter what the circumstances are. With the many benefits of digital asset management tools, there’s no reason why you shouldn’t invest in one.
If you’re undecided on whether or not to have digital asset management software, below are the reasons why you should:
- Manage Accessibility To Your Assets
In terms of digital assets, some of your workers may need to access them while others may not. Once you use digital asset management software, you’ll be able to impose restrictions, so you won’t need to worry about everybody having a pass to everything.
Other digital asset management systems can also remove assets with expired licenses, so you’ll be able to avoid infringing copyright law.
- Increase Your Company’s Efficiency
If your assets aren’t organized properly, there’s a risk that most of your time will be wasted just searching for the required resources.
By managing your digital assets using the best software, all assets will have their place. It means it’ll be much easier to find, and your workers don’t need to put in more effort to look for what they require.
- Keep Your Brand Consistent
To build customer loyalty and trust, all brands should create consistent and unique customer experiences. The key component to drive such is through your fresh content, which isn’t only critical to search engine optimization (SEO) but also educates your audience about your brand. Plus, it helps your audience to communicate with your personal brand story. However, to achieve this, you must have consistency in your brand.
In the saturated market, consistency is crucial to shape brand perception. The identity and values of your brand make you stand out from the rest. But it’s critical to ensure your branding is consistent in your social media accounts, website, or marketing assets. Having quality content can be time-consuming and expensive, so efficiency should be at the center of your business processes.
By investing in digital asset management software, you can ensure brand consistency through the following:
- Streamlining digital asset distribution
- Restricting and controlling user access for limited file editing
- Allowing easy sharing of content and documentation
- Ensuring the newest and approved assets are used by staff and suppliers
- Storing digital assets in a location that can be accessed from anywhere
Consistency often involves repeated exposure of your brand’s core messaging to your target audience. Over time, this will be ingrained in the minds of your customers, evoking positive emotions through well-crafted imagery and words.
Using a digital asset management system ensures your sales and marketing teams don’t make assets without prioritizing brand consistency.
- Beneficial For Your Remote Team
Other than staying productive and motivated without getting distracted at home, another challenge for your employees who work from home or your remote team is the information they can access.
If your workers can’t access the files they require, they might not be able to do their job well. This is especially crucial when most businesses have had to shift to having employees work at home due to the lockdown.
With the use of digital asset management software, you can be assured your employees will access everything they require from a remote location. Also, you can guarantee your digital assets are well-managed.
- Secure Your Assets
From downloadable PDFs to social media, businesses should be aware of how they handle their digital assets, particularly if they contain sensitive and confidential information. Data theft, hack, and accident leaks are becoming popular these days. If you don’t want to experience this, make sure to invest in digital asset management software to protect your company’s digital assets.
With the best digital asset management software, your assets are stored in both binary and metadata formats that offer enhanced security and safety. It also secures your files and protects your public assets.
- Improve Your Marketing Campaigns
Since every digital asset is different, you have to take note that some of them are suited for various marketing campaigns. Sophisticated and feature-rich digital asset management software can be part of your marketing strategy to track the number of people who’ve seen a certain asset and how they responded to it.
There are various concerns when it comes to launching marketing campaigns. One of these is that certain products and assets could perform better in different languages, demographics, or locations. This data should be funneled back into your system, so your marketing team can check it. For all campaigns, you must aim to have a never-ending cycle of feedback, distribution, and analysis to make improvements continuously.
- Save Time
Like other software applications for businesses, return on investment (ROI) must be one of the concerns when buying digital asset management software. However, some companies believe the software isn’t worth the investment. But what business owners should know is that digital asset management software can save time.
The ROI of this software is expressed in various ways. For instance, employees will spend less time looking for the high assets and prevent effort duplication. This enables them to work on campaigns at the same time and bring the output to the market quickly.
Aside from that, digital asset management software can track the time you spend at every stage of a process. It helps you determine the bottlenecks in your processes, including the documents sitting on the desk waiting for approval.
Nearly all companies have something to gain from investing in the best digital asset management software. From enabling your business to have a consistent brand to keeping your digital assets secure, any digital asset management software can provide your business the functionality and features to stay ahead in the competition and be set apart from the competitors.