What You Should Know About the Benefits of Search Engine Optimization
Search engine optimization, or SEO, involves the process of enhancing your website to rank higher in search engine results in your chosen niche. In this way, it will be more visible to your target audience, providing you with the opportunity to have more visitors to your website. However, this is only the tip of the iceberg. This article tackles some of the things that you need to know when it comes to the benefits of SEO.
Indeed, your SEO efforts will pave the way for more users to access your website, particularly if it lands on the first page of search engine results, or better yet if it ranks on the top spot. A digital specialist from a SEO agency claims that what you should know, however, is that what you attract is not just any visitor. Rather, you garner the attention of those who are most likely to be interested in what your site has to offer. This means that you are attracting quality traffic to your site.
The reason behind this is that the users entered the specific keywords that you have ranked for. For instance, people looking for a certain supplement to lose weight may enter the keyword “natural weight loss supplements”. If your website shows on the top results for this search, the people clicking your link are most likely to buy your weight loss supplements because, in the first place, they have been looking for them. This is quality traffic.
The first thing that often comes to mind when you are thinking of promoting your site is to pay for advertisements or promotional content. The great thing about SEO though is that you don’t necessarily have to pay for ads. This means that as long as the search engine algorithms deem that your site is worthy to be seen, then you will rank high on their results.
In this case, your investment, therefore, is not in making promotional content or paying for advertisements, but in optimizing your content to be picked up by search engine crawlers. This means that you need to come up with relevant and high-quality content that will continue to attract visitors long after you have published it. As soon as you have established an effective SEO strategy, the costs to maintain your lead will prove to be minimal.
SEO Complements PR
In marketing, public relations and SEO may seem like two different marketing strategies and indeed they may be. What you need to know, however, is the SEO and PR work hand in hand, which means that you can use them together to maximize the results that you want to achieve. The biggest link between the two is the link-building aspect of SEO.
Link building means earning links from reputable and authoritative websites. Thus, you need to identify viable opportunities for placement on well-known blogs in your niche or even news publications. This is very much similar to PR strategies wherein you need to get the most prominent publications to talk about your company or work with other influencers to promote your brand.
SEO is more than just attracting more users to visit your site. Rather, it provides you with a competitive edge that can pave the way for the stability and growth of your business. If you consistently land on the top spot of the search engine results, then it is most likely that people will click your link rather than any other link at the bottom of the page.
Statistics show that 70% of users who enter keywords in search engines only consider the links on the first page of the results. Of the 70%, 90% click the first link displayed on the page. In this case, it is safe to assume that the other links on the page that are not as much clicked as yours, are your competitors. With more quality organic traffic to your site, then you have a greater chance of earning revenue and being ahead of your competitors.
SEO is an effective technique to increase the traffic to your site. However, you should note that it is attracting quality traffic, apart from quantity. You also no longer need to pay for SEO ads, cutting down your costs in advertising significantly. In addition to this, you can also make your SEO technique work with your PR strategy to maximize your marketing efforts. All these are geared towards ensuring that in the long run, you will be able to achieve your targets and website metrics.
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