Best Insurance Keywords | Top 50 Keywords for Insurance Companies

insurance keywords

Best Insurance Keywords | Top 50 Keywords for Insurance Companies

Insurance is a competitive field, with a multitude of insurance companies competing for clients’ business. There are various types of insurance and insurance companies out there, and most people find information about insurance through a quick Google search. Now, insurance companies need to rank for insurance keywords on search engines like Google in order to acquire new customers.

SEO is vital for lead generation in the insurance business. To get more clients, insurance companies small and large need to rank for the best insurance keywords. When it comes to SEO for insurance companies, you need to know the keywords that people are using when searching for the services your business provides.

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Commonly Searched Insurance Keywords

We’ll start with the high level queries people use to search for insurance coverage. Many people searching for insurance coverage type these terms into Google:

  • Insurance
  • Insurance companies
  • Auto insurance
  • Life insurance
  • Insurance quotes
  • Home insurance
  • Liability insurance
  • Insurance broker
  • Insurance agents
  • Insurance agency
  • Insurance policy

To get potential clients to come to your website, and eventually to become customers, you want to rank for these common insurance keywords. If you are optimizing a page for an insurance company, you must include most of these terms in the title, description, headings, and page content, so long as they are relevant to your service offerings.  Otherwise, you will have a hard time ranking on Google for searches related to insurance coverage.

Add Location

Before or after your main keywords, add your location.  For example, if you work for an auto insurance brokerage in Philadelphia, optimize for “Philadelphia car insurance”.

If you own an insurance company with workers in different service areas, you may want to set up different pages for each area you service. That way, you can rank separate pages for “insurance near” or “insurance company in” each location.

Insurance Services Keywords

Often, people search for the specific type of insurance or coverage they are looking for. For insurance brokers, this can be the coverage you provide or questions about cost, what is covered, and more. Ranking for these keywords can bring clients to your website, as well as provide a wider breadth of insurance keyword rankings to your site.

  • Automobile Insurance
    • Car insurance
    • Car insurance quotes
    • Cheap car insurance
    • Compare car insurance
    • Auto insurance quotes
    • Motorcycle insurance
    • Car insurance comparison
    • Car insurance companies
    • RV insurance
  • Life Insurance
    • Life insurance policy
    • Life insurance companies
    • Life insurance quotes
  • Health Insurance
    • Medical insurance
    • Health insurance cost
    • Health insurance quotes
    • Dental insurance
    • Health insurance companies
    • Medicare
    • Medicaid
  • Home Insurance
    • House insurance
    • Renters insurance
    • Home insurance quotes
    • Home insurance companies
    • Home insurance coverage
    • Best home insurance
  • Types of Insurance
    • Liability insurance
    • Business insurance
    • Sports insurance
    • Small business insurance
    • Commercial insurance
    • General insurance
    • Workers compensation insurance
    • Professional liability insurance
    • Medical malpractice insurance


Insurance Questions People Are Asking

Here are a few questions people ask related to insurance which could be great blog posts or headings on your landing pages:

  • What does an insurance policy cover?
  • What does car insurance cover?
  • What are the benefits of insurance?
  • What happens if you don’t have life insurance?
  • How does health insurance work?
  • How much does insurance cost?
  • What are the basic types of insurance?


Here are the Google Trends results for the most common searches related to insurance over time.

For more help, contact us at SEO Digital Group or visit our blog for more digital marketing tips!

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