Best IT Keywords | Top 40 Keywords for Information Technology

it keywords

Best IT Keywords | Top 40 Keywords for Information Technology

The information technology field is crowded. IT businesses know better than most how important SEO is to their marketing efforts, as ranking for the most relevant information technology keywords will drive traffic and leads to your site. When it comes to SEO for IT, you need to know the keywords people are using when looking for the services you provide.

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Commonly Searched Information Technology Keywords

We’ll start with the high level queries people use to search for IT services. Many people searching for a information technology help type these terms into Google:

  • Information technology
  • IT company
  • Technical support
  • IT services
  • IT support
  • Network security
  • Cybersecurity
  • Cloud services

To get potential clients to come to your website, and eventually to become customers, you want to rank for these common IT keywords. If you are optimizing a page for a local information technology business, you must include most of these terms in the title, description, headings, and page content, so long as they are relevant to your service offerings.  Otherwise, you will have a hard time ranking in Google for searches related to IT services.

Add Location

Before or after your main keywords, add your location.  For example, if you work in IT in Philadelphia, optimize for “Philadelphia IT consultant”.

Information technology differs from other businesses in that it may not be local; you may be able to help customers all over the world. It still doesn’t hurt to optimize your pages for your local area to draw in local clientele, however.

IT Services Keywords

Often, people search for the specific service they are looking for. For the information technology field, this can be services you provide or the technical issues that need fixing. Ranking for these keywords can bring clients to your website, as well as provide a wider breadth of IT keyword rankings to your site.

  • Cloud technology
    • Cloud storage solutions
    • Hybrid cloud
    • Cloud storage providers
    • Service cloud
    • Cloud architecture
    • Cloud server
    • Cloud hosting
    • Cloud computing
  • Cybersecurity
    • Network security
    • IT security
    • Cybersecurity attack
    • Computer security software
    • Cybersecurity analyst
    • Cybersecurity companies
    • Cybersecurity engineer
  • IT services
    • Information technology specialist
    • IT manager
    • Infrastructure as a service
    • Managed IT services
    • Technology consulting
    • Tech solutions
    • IT service management
    • Network infrastructure
  • Programming
    • Software developer
    • Computer programming
    • Dynamic programming
    • Computer programmer
    • Web designer
    • Website creation
    • Code developer
    • App developer


IT Questions People Are Asking

Here are a few questions people ask related to IT services which could be great blog posts or headings on your landing pages:

  • What is information technology?
  • Why is cybersecurity important?
  • What are the different types of IT services?
  • How much is an IT consultant salary?
  • What are the types of network security?
  • How do you improve network security?
  • What is cloud computing?
  • What are the benefits of cloud computing?


Here are the Google Trends results for the most common searches related to IT.



For more help, contact us at SEO Digital Group or visit our blog for more digital marketing tips!

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