Best Rank Tracker Tools for 2020: Keyword Rank Tracking Software 

keyword rank trackers

Best Rank Tracker Tools for 2020: Keyword Rank Tracking Software 

To drive traffic to your website, you need to make it easy for readers and potential customers to find your pages. To guide readers to your website, your pages must rank on search engine results pages (SERPs) for the relevant keywords for your brand. Rank tracking tools help to keep track of where your web pages rank and for what keywords.

Ranking website pages and blog posts on search engines like Google is not always easy, and many keywords face heavy competition for rankings on page 1. Use the best keyword trackers to learn how your website is performing, where there is room for improvement, and to learn how the competition compares. 

Best SEO Ranking Checkers 

We’ve done the research and compiled the best SERP checkers to analyze your website’s rankings. These Google rank checkers provide useful metrics and actionable insights to help you evaluate your website’s rankings and search performance. 

These are the Best Rank Trackers 

      1. SE Ranking
      2. SEMRush
      3. SerpStat
      4. The Hoth
      5. Mangools SERPWatcher 
      6. ProRankTracker
      7. AccuRanker
      8. Nightwatch
      9. Moz Pro Rank Checker
      10. Rank Ranger 

 

SE Ranking

se ranking

SE Ranking is an all-in-one SEO software that offers a high quality SERP checker. It promises 100% accurate SERP tracking, with real-time position changes. SE Ranking tracks keyword positions across various search engines, including Google but also Yahoo, Bing, and YouTube for those sharing videos. 

SE Ranking can track SERPs in any location, so you can check local rankings for clients around the world, or see how your content fares in other locales. It analyzes Google SERPs on both desktop and mobile devices. SE Ranking also reports on Google features like Maps, Ads, and beyond. You can also add and track deep metrics on 5 competitors to see how your website stands up against theirs. 

Aside from website rankings, SE Ranking also provides competitor research, website audits, backlink checkers, social media management, and more. This is a full-service SEO tool that can help you track your rankings and make efforts to improve them via the other tools included. 

Features: 

  • Checks SERPs for Google, Bing, Yahoo, and YouTube
  • Location based SERPs
  • Mobile and desktop results 
  • Google Maps and Ad tracking 
  • Competitor rank tracking and analysis
  • Keyword and competitor tagging
  • Website audits
  • Backlink checker
  • Social media management
  • On-page SEO audits 

 

Pros: 

  • Rank tracking for various SERPs 
  • In-depth competitor rank tracking
  • Tagging to organize SERP features
  • Other SEO tools 

 

Cons: 

  • Learning curve for beginners
  • Plan includes all tools, not just ranking tools

 

Verdict

SE Ranking is a solid tool to improve your SEO, but it may not be for beginners who are only looking for a rank tracker. 

Get 15% off your first purchase of SE Ranking with our discount code: SEODIGITALGROUP

 


SEMRush

semrush

SEMRush is one of the most comprehensive digital marketing tools, and it works great as a SERP checker to track all of your keywords and rankings. This software has a full host of features that can help to track and optimize your website for search engine rankings. 

Add your web properties to SEMRush to keep tabs on rankings, traffic, domain authority, backlinks, and more. You can keep your domains stored so that you can see how your keyword rankings have changed over time, which keyword drive the most traffic and sales, and learn what related keywords you might be missing out on.

SEMRush works great for tracking keywords and rankings for your website, but it also works for keyword research, competitor analysis, and more. You can enter any URL and learn how much traffic that page or full domain receives, metrics like domain rating, URL rating, and backlink profiles, or compare rankings and keywords to your own site. 

Features: 

  • Keyword position tracking
  • Traffic analytics
  • “My Reports” for domains 
  • Historical site data
  • SEO auditing tools
  • Organic keywords and analytics
  • Keyword research 
  • Topic research
  • Brand monitoring

 

Pros:

  • Fully comprehensive digital marketing tool
  • Easy to track projects and keywords
  • Competitive analysis 
  • Keyword gap analysis and research

 

Cons: 

  • Expensive
  • Not for beginners

 

Verdict

SEMRush is one of the most popular tools in the SEO world, and it’s great for tracking your projects, keywords, rankings, and more. If you only need a simple Google rank checker, however, SEMRush may be a bit too complex. Try out an exclusive 14-day free trial at our link below to see if SEMRush is for you.

 


 

SerpStat

serpstat

SerpStat is another website ranking tracker that comes with a host of SEO and marketing tools and features. This all-in-one platform can help organize and optimize your online marketing efforts, and one of its best features is its keyword tracker. 

SerpStat’s SERP checker is advanced, so you get more information and insights to improve your website. It provides SERP historical data, keyword grouping by tags, and traffic distribution insights to see which domains get traffic from certain keywords. It can even show the market share distributions over time, as well as local rankings. 

Aside from SerpStat’s rank tracking software, it also offers a backlink analyzer tool, site audit, competitor research, and comprehensive keyword research. Its “tree view” keyword distribution makes it easy to see more keyword metrics including position, search volume, CPC, and more. 

Features: 

  • Position tracking 
  • Advanced SERP analytics
  • Historical SERP data
  • Keyword grouping
  • Traffic distribution insights 
  • Market share fluctuations 
  • Local search rankings
  • Backlink analysis
  • Keyword research
  • Site audit
  • Competitive analysis

 

Pros:

  • Advanced SERP analytics 
  • Historical ranking data
  • SOV insights 
  • Comprehensive SEO tools 

 

Cons: 

  • No mobile keyword differentiation
  • Limited keywords depending on plan

 

Verdict

SerpStat is one of the best tools for tracking your search engine rankings. It has more advanced SERP information that many competitors, and it features various other tools to improve your website’s rankings. 

 



The Hoth

the hoth

The Hoth is a well known and respected name in SEO, and their rank checking tool makes it easy to stay on top of your websites’ performance. They offer a free Google SEO ranking checker, so you can plug in your URL for free to see where it ranks for assorted keywords. Once you’ve tested out their software, you can sign up for an account to track your keywords daily. 

The Hoth Rank Tracker tool provides daily updates to monitor your keyword placements and see how your marketing campaigns are faring. You can set notifications for big changes so that any progress is recorded. It also tracks mobile and local results separately, so you have a full view of your SEO rankings. 

For agencies, the Hoth Rank Tracker can provide white label reporting to share with clients. Their keyword tracker is priced by the number of keywords needed, so it is flexible for smaller to larger websites. The Hoth also provides a host of digital marketing tools and features so that you can constantly work to improve your rankings as you track them. 

Features: 

  • Keyword tracking
  • Daily keyword updates
  • Mobile rankings
  • Local rankings
  • White label reporting
  • Free rank checker 
  • Link building tools
  • Content creation services
  • SEO management

 

Pros:

  • Fast, accurate rank tracking
  • Flexible pricing 
  • Mobile and local rankings 
  • Other SEO tools 

 

Cons: 

  • Can get expensive if you need to track a lot of keywords 

 

Verdict 

The Hoth is a great choice for tracking keywords, and their scalable pricing is great for small businesses that only need to track a small number of keywords. 

 


 

SERPWatcher by Mangools

serpwatcher

Mangools’ SERPWatcher makes it incredibly simple to track your keywords. This Google rank tracker can keep tabs on your keywords’ positions on Google, any recent changes, search volume, and more. It also provides keyword suggestions and competitor keywords. 

Since the point of tracking keywords is to understand your website’s performance, SERPWater provides a Performance Index to provide organic traffic insights based on your keyword positions and their search volumes. You can set daily updates to see how SERP rankings change. 

SERPWatcher also provides rankings in any location, so you can check local search rankings in various service areas. You can also switch between mobile and desktop rankings. Share interactive ranking reports via a link to show clients or teammates how your website is performing. 

Features: 

  • Search engine rankings 
  • Performance Index
  • Daily updates
  • Mobile and desktop rankings
  • Local rankings in any location
  • Interactive ranking reports
  • Keyword tagging
  • Email alerts 

 

Pros: 

  • Accurate, thorough keyword metrics
  • Performance index reveals more than just SERP position
  • Ability to change location 
  • Affordable

 

Cons: 

  • Packages include other Mangools tools which 

 

Verdict

SERPWatcher by Mangools is a great, intuitively designed tool for tracking your keywords. It offers solid metrics to track performance. 

 

 


 

ProRankTracker 

proranktracker

ProRankTracker is a tool completely focused on SEO keyword tracking. It claims to use “the most accurate algorithm of any rank-tracking tool” so it can offer the most accurate, up-to-date rankings for your website. It’s multi-lingual, so it reports in various languages and locations. 

ProRankTracker provides daily updates to keep you informed of your website’s performance. You can also perform on-demand updates for real time tracking. It offers robust reporting, with plenty of powerful and customizable report options. All reports are white label and easy to share, with various file types and easy sharing settings. 

ProRankTracker provides local and global rankings, as well as Google Maps and Google My Business rankings. This tool differentiates between mobile and desktop rankings as well. It’s easy to check your rankings on the go with their mobile app. 

Features: 

  • Real-time rank tracking 
  • On-demand updates 
  • Robust reporting
  • White label reports 
  • Local and global rankings
  • Multi-lingual 
  • Location based rankings
  • Desktop and mobile SERPs
  • Google Maps and GMB rankings 
  • Mobile app 

 

Pros:

  • Accurate rank tracking
  • Various metrics and reports
  • Multi-lingual

 

Cons: 

  • Not intuitively designed 

 

Verdict

ProRankTracker is a highly focused tool for checking your SEO rankings. It doesn’t have the extra functionality that some competitors offer, but it is great at keeping track of your SERPs. 

 


 

AccuRanker

accuranker

AccuRanker claims to be “the world’s fastest keyword rank tracker”. This tool updates every 24 hours for daily SERP changes, but can also be refreshed on demand for keyword position changes every second hour. The data updates in only a few seconds, so you won’t have to wait to learn how your keywords are ranking. 

AccuRanker provides an in-depth analysis of your rankings, with useful metrics and performance indicators. You can filter the data in various ways to organize and learn more about your keywords’ positions. It’s also possible to make customized reports to show the data most important to you or to clients. 

With AccuRanker, you can track keywords in any location, on mobile or desktops. You can also track competitors, and the software will even aggregate your top 10 competitors. It also accounts or SERP features like featured snippets, map packs, and more. AccuRanker works with various third-party integrations, so your other tools can work together with this tracker software. 

Features: 

  • Keyword tracking
  • Wide range of keyword metrics 
  • On-demand updates 
  • Customizable reports 
  • Mobile and desktop rankings 
  • Competitor keyword tracking 
  • SERP feature tracking 
  • 3rd party integrations 
  • SERP history
  • Share of voice

 

Pros:

  • Fast updates 
  • Tracks extra SERP features
  • Competitor tracking 
  • Wide range of metrics

 

Cons: 

  • Expensive for smaller businesses
  • Poor customer support

 

Verdict

AccuRanker is a good tool for keyword tracking and it is very focused on tracking SERPs. It may not be suitable for smaller businesses, however. 

 


 

Nightwatch 

nightwatch

Nightwatch is another great rank tracker for keeping tabs on your digital marketing campaigns. This tracking tool can check keyword rankings, traffic, and more, and can also be used to see how competitors stand up. Aside from its rank tracker, Nightwatch also functions as an SEO reporting tool and backlink monitor. 

Nightwatch’s high performance tracking tool helps track ranking data and spot opportunities for website growth. The rank tracking tool has advanced segmentation options, so you can segment keyword data to learn about different sections of your website. This can give you a deeper understanding about search engine performance and how the Google algorithm views your site. 

Nightwatch provides accurate daily rank information, tracking both local and global rankings at any location or zip code. It also looks for different SERP snippets, so you can take advantage of every ranking opportunity. This tool aggregates data from all the major sources, including Google Analytics, Google Search Console, Keyword Planner, and more.

Features: 

  • Accurate rank tracker
  • Local and global rankings
  • Advanced keyword segmentation
  • Tracks SERP features
  • Aggregates data from various sources
  • Powerful filtering 
  • Customizable reports
  • Backlink monitor tool

 

Pros: 

  • Keyword segmentation to better assess website performance
  • Filtering to detect trends and parse data 
  • Detects SERP feature opportunities 
  • Other search engine optimization tools 

 

Cons: 

  • Advanced filtering can be difficult for beginners 

 

Verdict

Nightwatch is a solid rank tracking tool that can help you learn more about your search engine rankings, allowing you to adjust your strategy and improve.

 


 

Moz Pro Rank Checker

moz pro rank checker

Moz Pro Rank Checker is another great rank tracker from well known SEO site Moz. This tool can help you track keyword rankings on search engines in no time, with instant rankings reports generated in seconds. This tracking tool comes as a part of the larger Moz Pro package, which also includes a keywords explorer, auditing tool, on-page optimization, link building metrics, and more. 

Moz’s rank tracking tool is great for competitor research, for prospective keyword research, and for long-term keyword tracking. It can check various search engines, including Google, Bing, and Yahoo, looking at both mobile and desktop versions. This is a great tool for your content marketing needs, with advanced keyword metrics like difficulty, search volume, and more. 

Unlike some other rank tracking tools, Moz makes it easy to track rankings over time, with a ranking history graph for keywords and URLs you check regularly. Tracking keyword data over time helps to watch your progress. Moz Pro offers a 30-day free trial, so you can start tracking ranking data before committing to a full plan. 

Features:

  • Instant rankings reports
  • Competitor keyword tracking
  • Spot-check keywords
  • Works with all major search engines
  • Sort by keyword metrics
  • Long-term rank tracking
  • Full suite of tools with Moz Pro 

 

Pros:

  • Fast ranking reports are easy to generate every day 
  • Accurate ranking data and keyword metrics
  • Track progress over time
  • Other tools included in Pro plan

 

Cons:

  • No option to purchase the rank tracker tool without full plan

 

Verdict 

Moz is a respected SEO, and their products tend to be high quality. Their rank tracker is one of the best, with accurate organic search results metrics. 

 


 

Rank Ranger

rank ranger

Rank Ranger is a professional SEO software with many features, including one of the best rank tracking tools. This tracking tool makes it possible to track, tag, and evaluate your website’s performance in the search results. You can even track international performance with Rank Ranger by changing location via search or zip code, and through various search engines. 

Rank Ranger helps with your SEO campaigns, as you can monitor your own progress as well as competitors. Comparing your own search performance against your competitors can help to see what keywords you’re missing, how you can improve your rankings, and overall how you stand up to the competition. 

Rank Ranger also tracks SERP features, so you have a better understanding of your rankings and the full layout of the search engine result page. This can also help you discover new SERP ranking opportunities. This rank tracking tool’s advanced search features can detect your keyword trends, identify keyword cannibalization, find new opportunities, and provides metrics to further analyze your SERP results. 

Features:

  • Local and international rank tracking
  • Tracks ranking data on any search engine
  • Competitive analysis
  • Track SERP features
  • Advanced rank reporting metrics
  • Create graphs and visual ranking displays 
  • Keyword explorer
  • Other marketing tools included with full package

 

Pros:

  • Track trends, keyword opportunities, and other metrics that not all rank tracking tools feature
  • Customizable visual reports 
  • Works with any search engine
  • Custom plan creation

 

Cons:

  • Not the most user friendly for beginners 

 

Verdict 

Rank Ranger is a great tool for keeping tabs on your website’s rankings. It offers unique features to watch your keywords trends, and you can create a custom plan to include only the tools you need, lowering cost per month. 

 


 

Final Thoughts 

Maintaining a website is no small feat; if you run your company’s website or you work in the SEO field, tracking your website’s performance is key to learning how to improve upon it. Use one of the best rank trackers from our list to see where your website stands on Google search.

 

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