How SEO Has Changed The World Of Marketing
There is no doubt that the world of marketing has evolved in so many ways as such, the ways in which companies market their products. From billboards to television commercials to email marketing, businesses are constantly looking for new and innovative ways to reach consumers. But with all these options out there, it can be hard for marketers to know just where they should put their efforts into advertising their company’s product or service.
After all, if you pour your marketing budget into a billboard ad only to find that no one sees it because everyone is glued to their TV screens watching “The Bachelor” at 8 pm on Monday night, then what good does that do?
That’s why SEO (search engine optimization) has become such an important part of any business’s marketing strategy. Search engines are changing the way that consumers find what they are looking for online, whether it’s a product or service to purchase, places to visit when on vacation, or who will win at March Madness this year.
With SEO being so important in today’s marketing world, let’s take a look at how much it has changed the way businesses market themselves on the Web.
Search Engines Have Become Advertisement Platforms
One of the biggest ways that SEO has changed the way marketers promote their business is in search engines themselves. When people turn on their computer or open up their phone to look something up online, they don’t go to multiple websites before finding what they are looking for.
Instead, it has become so much more commonplace for people to simply type in one or two words into Google, Bing, or another search engine and find the answer to their query almost instantaneously. As noted by the team at Prosperity SEO Agency Sydney, this is why marketers need their website to be easily found when users are typing in keywords that describe what they offer. Agencies can help your website or business garner more traffic. Hiring an agency is a necessity if you must see progress. Sites that are higher up on search engines’ results pages get more clicks than those on the bottom, which may offer the same exact products or services.
So, put simply, marketers that want to be visible on search engines need to make sure that Google and other companies rank their site as high as possible when people look up things online using keywords relating directly to the service or product they provide.
Keywords Are Very Important
Keywords have become extremely important to search engines. They are what tell the search engine bots crawling across the Web which sites to give priority to when someone types in certain words.
When marketers want their website to come up higher on a search engine, they need to make sure that they use keywords related directly to what their business provides as often as possible throughout their site. This is because the more a site uses a keyword, the higher it will rank on search engines’ results pages when a user types in those words.
In fact, by now you may have been wondering why Google and other sites provide suggestions as you type. The reason they do this is that they want to give searchers more options that they can choose from. For example, if someone is looking to buy a computer and types in “new laptop,” Google will provide them with suggestions such as “best new laptops” or “cheap laptops for sale” so that the person has more choices than just one type of laptop.
There’s Emphasis On The Necessity Of Good Content
The old marketing method was to put up a billboard or buy an ad in the telephone book, but this is no longer the case. This is because there are now so many other ways for people to find what they are looking for online.
If a person wants to know about the symptoms of an illness or how to fix their car, they can simply type in those words into Google and find pages full of content on these things. The more informative and detailed this content is, the more likely a person will stay on that page and engage with it.
So, when marketers write blog posts or articles, they should always aim to give their readers as much information as possible about the product or service they offer without boring them to tears. Otherwise, people will leave their website quickly and other companies’ pages will come up higher than theirs in search engine results.
However, before marketers start writing posts or articles, they need to make sure that what they write about is relevant to their site and clearly relates back to the keywords their company uses.
No More Link Scheme
Link schemes were very popular from 2000 until 2011 or so. This involved marketers getting as many links as possible to their sites from other pages on the Web, regardless of whether those links had anything to do with their websites. In fact, there were times when marketers wanted someone to place a link back to their site but didn’t even care what the link was about.
These days, marketers can’t do this because it will perform badly for their site. There are many search engines that look at inbound links when calculating your page rank, and they will punish sites that contain too many low-quality inbound links coming from websites with little to no authority. It doesn’t matter how many inbound links you have come into your site if they are all from other low-quality pages.
Even though marketers may be tempted to buy low-quality inbound links because it is an easy and quick way to boost their search engine results, the potential for this system to backfire is just too great. Not only could marketers get a site banned from Google, but it could also cause them to lose their business.
SEO Can Be Applied Across Digital Marketing Platforms
When search engine optimization first got started, marketers would only use it when marketing their business online. However, these days SEO is much more than this. It can be used in many different places and situations if the end goal is to help drive traffic to a website. For instance, SEO can be used when marketing on social media sites such as Twitter and Facebook.
SEO also comes into play when people try to find a business’ phone number online. This is because the first thing that will pop up in search engine results for a given company is usually their website first, followed by other sites such as Yelp and Citysearch, which list businesses according to popularity and customer ratings.
And, in the case of print media, SEO can be used when marketing through newspapers or magazines. Many of these publications have online versions that people can access for free. Therefore, it is in marketers’ best interest to ensure that their site will appear on the first page of results when someone searches for them in Google.
SEO has truly changed the way that marketers do their job. They must always be aware of what is new in the world of search engine optimization because everything they do will be affected by it either now or sometime down the line. The need for SEO will continue for years to come because it is one of the most effective ways to get traffic to your site, no matter what you are trying to promote.