Restaurant Leads: We Generated 500 Holiday Party Leads in 48 Hours.
by Brian Nagele
Our client Steam Pub in Southampton PA needed help selling out their holiday party packages for this season. We analyzed the opportunity and decided there was plenty of room for growth. Steam’s party packages range form $25 to $75 per person. One 20 person party could generate an extra $500 to $1500 in revenue for the business.
We pitched them our lead generation system for restaurant events. Once we all agreed on the program, next step was setting up the system. It is broken down into these categories:
- Compelling Offer & Copy Writing
- Target Demographic Research
- Design Landing Pages
- Creating Facebook & LinkedIn Ads Campaigns
- Installing Tracking Codes
- Launch & Optimize
After launching, we received over 500 leads within the first 48 hours. These are quality, local business contacts looking to book a holiday party for their company. I’m writing this blog post as of three days after the campaign launch and we are approaching 1000 leads. Here is a look at the campaign in the first 48 hours.