10 Secrets To Increase Your Company Blog’s Traffic
Blog posts are one of the best ways to reach your audience and drive traffic back to your website. But how do you know if they’re successful? What makes a blog post compelling enough for someone to want to read it?
If you’re like most business owners, you probably think of your company blog as a key part of your marketing strategy. But even if you’re putting a lot of effort into creating great content, you may not be seeing the traffic numbers you’d like.
Here are ten secrets to increasing your company blog’s traffic:
- Write Compelling Titles
One of the most important things you can do to get people to read your blog posts is to write compelling titles. The title is what grabs someone’s attention and makes them want to click through and read the post. Spend some time brainstorming catchy titles that’ll make people want to learn more.
You may also want to use a title tag length checker to ensure your title is the correct length. The title tag is the title of your blog post that shows up in search engine results. It’s also what displays on social media sites and bookmarking sites, so you want it to be short enough to fit well but long enough to entice people into clicking through.
- Optimize For Keywords
When you’re writing blog posts, you need to include the right keywords. The title tag is a great place to use these words, but they should also be featured throughout your post in different forms. These are some of the most important things that search engines look for when deciding how relevant and useful your blog post will be for someone searching on Google or another engine.
- Publish Regularly
Another important factor in increasing your blog’s traffic is to publish regularly. If you only post once every few months, people are likely to forget about you. But if you publish a new post every week or two, they’ll be more likely to check back often.
- Research Your Topics
Before you write a single word, take some time to do some research on your topic. Make sure you understand the basics so you can write about them intelligently. The more knowledgeable you are about the topic, the better your blog post will be.
- Include Images
One of the best ways to increase blog traffic is to include images with your posts. A relevant image can help break up long pieces of text and make them more interesting for readers. Make sure that you take or purchase high-quality images, so people are interested in looking at what you have to offer.
- Use Social Media To Promote Your Posts
Another great way to increase traffic is by promoting your blog posts across social media platforms. You can share the title and a short description on Facebook, Twitter, Google+, LinkedIn, Pinterest, and other sites. This will get people clicking through from different places. Just make sure you aren’t over-promoting the same post on every platform.
- Use A Blogging Platform That Helps With SEO
Not all blogging platforms are created equal to helping you with your search engine optimization (SEO). If you’re serious about increasing traffic to your blog, you’ll want to use a platform that’s built for SEO. This will help ensure that your posts are as visible as possible to search engine users.
- Respond To Comments On Your Blog Posts
An important part of increasing blog traffic is making sure that you respond to comments and questions from readers. Try to start a conversation with people by asking them about their experiences, interests, and opinions in your posts’ comment sections. This will help increase trust between you and potential customers or clients.
- Ask For Feedback And Reviews
When someone finishes reading one of your blog posts, they may have some ideas about how you could improve it. But many won’t take time to leave feedback unless asked directly for it. If something didn’t make sense or if the title wasn’t catchy enough, ask your audience for feedback. You can even include a link at the end of each post that leads to an email address or contact form to provide their thoughts.
- Focus On Your Audience
The last secret to increasing blog traffic is focusing on who you’re talking to and what interests them most about your topic. It’s easy to lose sight of this as you write because it may not be interesting to you personally. But if people don’t care about what you have to say or share with them, then there won’t be much point in blogging at all.
By following these secrets, you’ll be on your way to increasing traffic to your company blog. Keep in mind that it takes time and effort to see results, but if you’re patient and consistent, you’ll start to notice a difference.