What is Schema SEO?
Schema can play a key role in search engine optimization (SEO) for your company or organization, adding microdata details to improve the quality of internet search results.
But what is Schema SEO? Created by search engines including Google, Yahoo, and Bing in 2011, schema is a form of microdata that produces a rich snippet, or an enhanced description that improves and more narrowly defines searches. The major search engines sponsor the schema.org portal and are collaborating to create better searches.
What is a Rich Snippet?
Special results from a search, showing information such as authors, images, videos, music, recipes, and more, are known as rich snippets. These are created through schema microdata.
Webmasters can find schemas that coordinate with their website topics and use schema markup to increase their own SEO efforts.
Benefits of Schema Markup
The use of rich snippets in your website will make it appear higher in search engine results pages or SERPs. It should also increase the rate of internet users who find your website through searching and click through to it.
Having schema markup, which can include rich snippets, will help internet users see more about the websites that result from their searches, ranging from the people behind them to prices, locations, and more. This will likely help those searching to find the information they want more efficiently.
The cost of adding this to your website is zero, and it only takes a short amount of time to do it.
Using schema markup is a way you can move the marketing needle for your online marketing.
How to Use Schema Markup
Learning to add Schema markup to your website for optimized SEO is easy. First, go to Google’s Structured Data Markup Helper. From there, you add the URL or HTML source you would like to mark up and then select the data types, which can include reviews. Then you will click “start tagging” to move to the tagging workspace.
You could choose to tag the content’s headline, the author, and more. Once you finish tagging, click “Create HTML.”
Next, go to your content management system and add the highlighted schema in the corresponding areas.
Take a look at your schema markup by using Google’s Structured Data Testing Tool. After you paste in the code, click “preview” to see how your content will look in a search.
Considering it’s so easy to implement schema markup, it is surprising that only a fraction of websites put it to work in their SEO marketing. It is an effective way to get better rankings than your competitors and help your audience get better search results.
One of the most exciting aspects of SEO is that it costs little to nothing to increase ranking in searches. SEO success depends on knowing how to put SEO strategies to work for your website. Now that you understand schema and what it can do for your website, you can optimize your content. With schema SEO you should soon see your search rankings skyrocket.