What Makes A Good Search Marketing Strategy? Find Out Here
A search marketing strategy is a plan of action, which marketers use to find the best ways to place their website in front of possible new customers. A good search marketing strategy will help you achieve your organizational goals by providing targeted customer traffic that has the highest chance of converting into sales. There are a couple of key components of every successful SEO strategy that you should know about.
1. On-Page Optimization
To make your company website rank well in search engines like Google, Bing, and Yahoo, it’s very important that you implement on-page optimization.
On-page optimization is the process of properly coding your website to make it search engine friendly. You can choose from a combination of several different optimization techniques, including meta tags, page titles, headers, bold text, and keyword targeting. Because this involves algorithms that aren’t always easy for a novice to understand, looking into affordable SEO services might be a good option. Whether you want to do the work yourself, and just have someone go over it for you, or if you’d rather leave that part of the job to a professional – having an expert along the way is a great help.
After you’ve made certain that your on-page SEO is up to par, you’ll need to submit your site code to the major search engines via their webmaster tools.
2. Targeted Keywords
There are literally hundreds of different ways to target keywords on search engines like Google, but you need to make sure that the keyword combinations you choose are both relevant and accurate.
It’s important to stay away from super competitive keywords that will take you months just to rank at all. Using the auto-suggest function of Google can give you ideas for related keyword phrases that could be more successful than others. For example, if you sell organic produce, it might be more advantageous to target keywords like “dirt cheap healthy produce near me” rather than the generic term “healthy produce.”
When choosing your keywords, make sure that you don’t go overboard. Many marketers make the mistake of targeting too many different keyword phrases at once. If you cast too wide of a net, you risk diluting the effectiveness of each individual keyword.
3. Off-Page Optimization
Off-page optimization is the process of promoting your website through other means. If you’ve ever bought a product on Amazon, you’ll notice that there are hundreds of little advertisements for similar products throughout their site. These are called affiliate links.
Affiliate marketing is one way to gain some web traffic, but it’s not the only off-page SEO strategy that you can use. Other options include media outreach, directory submissions, guest blogging, link exchanges, blog commenting, and old-fashioned offline word-of-mouth. Which way you should focus will depend on your target audience. At first, it might be best to send a few guest articles to niche blogs and give some helpful advice, so you can start building up your online influence.
The best way to approach off-page SEO is with a plan of action that outlines the steps you will need to take in order to maximize your reach. You need a list of contacts, a schedule for when each task must be completed, and a clear idea of how you can go about doing it.
4. Link Building
Link building is the process of attracting links back to your website through means other than paid advertising or social media sharing. This way Google can establish a connection between your site and other relevant, authoritative pages on the web.
In the case of link building, you need to give before you can take. When linking out from your website, try to find opportunities where it would be appropriate to include a backlink. For example, if you’ve written a blog post about how to get rid of mice, it might be a good idea to include a link to a pest control company in your author bio, or on the blog’s sidebar. However, don’t go overboard trying to get backlinks from every corner of the internet.
Google tends to devalue sites that have too many links from too many irrelevant sources. If you’re adding a link on your personal blog, make sure that it’s relevant to the topic at hand.
5. Mobile Optimization
Mobile optimization has been a hot topic for a while and it’s only going to become more important as time goes on. In the years ahead, Google will be using mobile-friendliness as an important ranking signal.
It’s often said that if your website isn’t mobile-optimized, you might as well not have a website at all. In fact, So what does this mean for you? You need to make sure that your website is compatible with mobile devices. There are two approaches you can take: responsive design, or a dedicated mobile site. Whichever you choose – make sure to stay up to date with current trends!
SEO is constantly changing, so it’s important to stay ahead of the game. It’s important that you look at the data and feedback that you’ve collected to make sure that your marketing strategy is performing as well as it possibly can. If certain keywords aren’t providing valuable results, stop targeting them entirely and move on to something else. If you’re not seeing any traction with affiliate links, then take the time to write some guest articles instead. You need to be able to adapt your tactics to changing market conditions.