3 Effective Ways To Convert Website Visitors Into Leads
Having the right kind of website traffic is something that’s become synonymous with successful online business because there’s no better way of gaining an online presence than traffic generation. Knowing how many visitors you get on your site per day is one thing, but the next step in increasing leads after building traction is to provide quality content.
If you have your website set up already, then you have the potential to become one of the big players in England. But if you’re still struggling to generate traffic, then it’d be practical to adjust your strategies, considering the vast competition in Lancashire. Thus, you can employ the services of a digital agency in Preston or any other firm specializing in online marketing.
Generating Leads In Your Website
One thing you should note is you’re trying to capture the attention of prospective customers, and they’ll just remain prospects until you level up your marketing game. By implementing these tips, here’s how you can make the most out of your website:
Craft A Captivating Call-To-Action Phrase
Call-to-action (CTA) is one of the best ways to convert a random website user into your customer. For instance, if your website content is talking about a product you’re selling, it’d be wise to have a link to the product somewhere within the article. The problem, however, is some call-to-action phrases have been misused to the point where they’re no longer appealing to the visitors.
Before you start crafting your CTA, you’ll need to know the objective of the post. Is it a social media post marketing your product? If so, the CTA phrase should also reflect the same. It’s always recommended to start with an action word like ‘call,’ ‘read,’ or ‘download,’ and what follows should create some sense of urgency. For instance, you could say, ‘call today,’ or ‘download now.’
Finally, make sure you mention the prize. Every website user would like to know what’s in it for them before they click on the link.
Locate Your CTA Strategically
Having a catchy phrase for your CTA is one thing, but its positioning in the paragraph could have a huge impact. You don’t have to scatter it all over the post for you to attract more leads because doing so would make your article look desperate, and it’s a dealbreaker for many potential customers. So what should you do instead?
The top, middle, and bottom of the pages are the best locations for your CTA. The funnel sales should appear on top-level pages, offering options like e-books and paper downloads. Meanwhile, the other offers can be integrated on the lower-level pages. If you’re not skilled in this area, you can use some of the best funnel tools to create and optimize your sales.
Also, experts recommend putting your CTAs on the right rather than the middle or left. The assumption here is right-sided content tends to attract the attention of many people. This isn’t scientifically proven, but it’d not harm to test the idea.
Do you have a ‘thank you’ page on your website? This is the best place to put some of your CTA links. Once a visitor has gone through your content and is satisfied with the products being marketed, they’ll prefer the easiest route to the product page. Of course, scheming through the whole content again is an option, but not everyone has the time.
Remember, these suggested locations don’t guarantee lead conversion, but they increase the chances of it. Therefore, be sure to try as many options as possible until you start seeing satisfactory results.
Interactive Landing Pages
You’ve done enough to convince your visitors to click on the CTA links, and what’s next is to make sure your prospects are redirected to a well-built landing page. This is where the visitors can submit their information before proceeding.
A good landing page shouldn’t have the main site navigation, so the visitors can focus all their attention on filling out the form. The landing page should also have enough details explaining what the offer is and how it’ll benefit the potential customer.
Website traffic generation is something many people are wanting to learn. Of course, this is the first step toward online success, but it doesn’t stop there. Your next task is to convince those visitors and make them your leads, and the best way of doing so is by crafting a good call-to-action phrase. To get the best of your CTAs, make sure the link attached redirects your potential customers to a well-built landing page. In this way, they’d motivated to avail of your product.
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