Best Funnel Builders: Sales Funnel Software Tools

funnel builders

Best Funnel Builders: Sales Funnel Software Tools

Your website is a valuable tool, and with the right user experience, calls to action, and optimization, it can act as an effective sales funnel. If you’re building or improving upon a website for your business, there are funnel builders that will help you create a structured sales process to take visitors through the sales cycle. 

Sales funnel software makes it easy to add pages to your website to walk visitors through the sales journey. The best funnel building software will make it easier to collect and nurture leads, automate retargeting, and get your visitors to convert into paying customers. 

8 Best Sales Funnel Tools

We’ve compiled the best sales funnel builders available, so you can improve your CRO and optimize your website for sales. These sales funnel tools will make it easy to create robust funnels so that most customers convert on your website. 

These are the Best Funnel Builders: 

      1. Kartra 
      2. Leadpages
      3. GetResponse
      4. ClickFunnels
      5. CartFlows
      6. Landingi
      7. Builderall 
      8. OptimizePress




Kartra is one of the best choices for building sales funnels, as it takes customers step by step through the sales journey. This all-in-one software comes with pre-built funnels, so it’s easy to change the content to match your offerings and publish quickly. It also offer more customization if you want to perfectly match your brand’s style. 

Kartra makes it easy to create multi-page sales campaigns on your website. A drag and drop sequence builder lets you visually map out each landing page, so you can create intuitive customer journeys with UX in mind. Their funnel tool also includes an easy if-then rulebook, so you can trigger certain responses to visitor actions. 

Kartra includes all of the functions you need to create an effective sales funnel. This product includes landing page creation and sequencing, automation triggers, email sequencing and retargeting, lead tagging, check-out pages, and more. 


  • Multi-page funnel creation
  • Drag and drop sequence builder
  • Automation and trigger events
  • Email marketing
  • Lead tagging
  • Plug-and-play campaigns
  • Advanced rule creation 
  • Campaign marketplace with other user’s funnels
  • Web forms
  • Pop-ups
  • Integrations 
  • Landing page templates
  • Checkout forms for credit card and PayPal 
  • Affiliate management system



  • Comprehensive sales funnel functionality
  • Sequence builder is one of the best
  • Easy automation and rule creation
  • Plug-and-play – create and publish funnels quickly



  • Expensive, and the price grows with your business
  • Not as many integrations as others – but most functionality is included anyway



Kartra is one of the best softwares out there for building comprehensive and effective sales funnels. It has essentially every tool you need, as well as plug and play funnel templates that are ready to publish as soon as you add your brand’s content. 





Leadpages is another tool that is primarily for building landing pages, but works well as a funnel builder with a bit more work. This software is focused on creating high-converting landing pages, which are one of the most important factors in a sales funnel. It includes a conversion toolkit and conversion optimized templates, so building a sales funnel is easy with this tool.

If you’re building a new site, Leadpages works as a full website builder, so you can start from scratch. Otherwise, you can build and add new landing pages that match your site’s style, complete with web forms, pop-ups, and alert bars to drive conversions. No coding knowledge is needed, and Leadpages offers real-time optimization advice to improve your pages.

Leadpages connects with over 1000 other marketing tools, so you can connect and complete your sales funnel with your preferred CRM, payment processors and more. 

As far as funnel capabilities, Leadpages also includes lead tagging, email marketing and email triggers, pop-ups, sales page templates, and robust analytics. 


  • Website builder
  • Landing page creation
  • Opt-in text campaigns
  • Pop-ups before users exit
  • Alert bars
  • Web forms
  • Optimization tips
  • A/B testing
  • Campaign ROI 
  • 1000+ integrations 
  • Leadpages Checkouts 
  • Lead routing
  • Page grouping



  • Conversion optimization tips 
  • Plenty of templates 
  • Easy page designer 
  • Focused on lead generation


  • Not made specifically for sales funnels
  • Not as robust as other tools



Leadpages is a great tool that has the ability to create funnels, but it’s not a dedicated funnel creation tool. It is inexpensive however, and it will get the job done with a bit more effort than other tools. 





GetResponse is a comprehensive digital marketing tool that features a great funnel builder for converting more sales on your website. Their platform offers everything from email marketing to landing page creation and more. If you’re looking to build sales funnels, they have great marketing automation and conversion funnel tools. 

GetResponse’s conversion funnel tool will help create an entire sales funnel, from social ads to landing pages to sales pages and order confirmations. While their conversion funnel is a product of its own, it really incorporates all of GetResponse’s capabilities to create a highly effective website sales funnel. 

Some of the best features of GetResponse’s conversion funnel include social ad creation, landing page creation, responsive web forms, exit-intent pop-ups, conversion-focused sales pages, and one-click upsells. Their platform accounts for every step in the sales cycle. 


  • Social ad creator
  • Landing page creation
  • Web forms
  • Exit-intent pop-ups
  • Email marketing
  • Webinar software
  • Stores for products
  • Ecommerce integrations with Etsy, Stripe, Shopify, BigCommerce, Magento, WooCommerce, and PrestaShop
  • Abandoned order retargeting emails
  • Payment processor integrations with Square, Stripe, PayPal, BlueSnap, and PayU 
  • One-click upsell pages
  • Automated order confirmations 



  • Functionality for each step of the sales cycle
  • Funnel templates 
  • Ecommerce integration
  • CRO features like upsells, exit-intent pop-ups, and more
  • Marketing automation



  • Pricing is often based on the size of your contact list, so it can get expensive 



GetResponse is one of the best funnel builders, and since it’s a comprehensive marketing tool it takes customers through each step of the sales journey. 





ClickFunnels is one of the quickest ways to create sales funnels for your website. This product is basically ready out-of-the-box, so you can purchase their funnel software, install it, and wait for the conversions to roll in. To make changes to the product, you can use their easy drag and drop tool to make the page look exactly as you want. 

ClickFunnels is very conversion-focused, with plenty of CRO like calls to action, contact forms, pop-ups, and more. One prominent feature is their one-click upsells, which makes it easy to offer customers a more expensive option with just one-click. 

This funnel building software comes with lots of features to make more sales and conversions, from A/B testing to learn which page layout or content performs better, follow up retargeting tools via text or email, and more.


  • Drag and drop editor
  • 1-Click Upsells
  • Email and Facebook marketing automation
  • Free eBooks with expert advice 
  • Follow-up funnels
  • Easy, intuitive dashboard
  • Plenty of templates for leads, sales, or events 



  • Easy set up
  • Very conversion focused
  • Plenty of templates for a pre-built funnel



  • Not as many options for customization



If you’re looking for a quick way to turn your website into a sales machine, ClickFunnels is a great option that is extremely focused on customer conversion. Their One Funnel Away Challenge is a great starter funnel. 





CartFlows is another great tool for sales, offering a “one-click sales funnel”. It comes with templates and training for everything, so even beginners won’t get lost or overwhelmed navigating this platform. You can create and launch a sales funnel in as little as 20 minutes according to their website. 

CartFlows offers templates for assorted page builders, so you don’t have to give up your existing tools. They offer a frictionless, conversion tested checkout process with plenty of reassurance and as few fields as possible to avoid cart abandonment. One-click order bumps offer complimentary products, training programs, and warranties to improve ROI. 

If cart abandonment does occur, CartFlows connects to your CRM to retarget those customers. It provides dynamic linking to connect each page in your sales funnel, so visitors can naturally flow through the sales process.


  • Conversion optimized funnels 
  • Funnel and page templates
  • Training for each feature
  • Compatible with any page builder
  • Frictionless checkout with customizable fields
  • Checkout order bumps
  • Upsells and downsells
  • Cart abandonment triggers
  • Dynamic linking
  • Analytics and tracking metrics



  • Improved checkout process will improve conversions
  • Works with existing builders and pages 
  • Cart abandonment follow up 
  • Lots of well designed templates



  • Only works with WordPress
  • No A/B testing
  • No features to drive traffic to your funnels



If you have a WordPress website that uses WooCommerce, this is a great tool to optimize checkout and sales. 





Landingi is first and foremost a landing page builder, but it doubles as a sales funnel builder. The newest tools make it even easier to create a sales funnel with Landingi. It comes with lots of templates and an easy to use editor, so creating pages and connecting them in a sales funnel is simple.

Landingi’s Roadmap feature helps you map out a customer’s journey, so you can create high converting funnels with a string of landing pages. Their Funnels tool helps you to create pages with plenty of forms for conversions, connecting those pages to create a funnel. It features plenty of templates for different types of pages, so you can create a sales funnel to match your brand with ease. 

Landingi also includes great marketing automation tools, so you can trigger a pop-up before someone leaves your site without providing their information. Their lead inbox will keep visitor’s information organized, and webhooks automate your sales process. Landingi also has various third party integrations, so you can connect conversions with your sales team or email marketing platform easily. 


  • Landing page creation and templates
  • Roadmap to track customer journeys
  • Funnel builder to connect landing pages
  • Automated event triggers 
  • Advanced pop-ups
  • Responsive web forms
  • Lead inbox 
  • A/B testing
  • Smart Sections that easily copy across pages 
  • Drag and drop editor
  • User collaboration 
  • 3rd party integrations 



  • Lacks a shopping cart feature 
  • Need to rely on integrations to make a complete sales funnel



Landingi is a great tool for landing pages and works well as a funnel builder, but it lacks some common features of more robust sales funnel tools.





Builderall works as a website builder and a sophisticated funnel builder, but you don’t have to be an expert to use this tool. The Cheetah drag and drop builder is incredibly easy to use, so you can make the pages look however you like without any coding. All pages are mobile-friendly. 

Builderall has a wide host of tools to use for your sales funnel. Create sales pages, checkout pages, smart pop-ups, email marketing tools, a website chatbot, and more. A website automation bot allows you to create rules to guide visitors through the sales cycle. There are even tools for webinar hosting, live streaming to Facebook and Youtube, a CRM, and e-Learning platform capabilities.

Whatever your goals are, Builderall makes it easy to create a funnel to take visitors from awareness to conversion. There are various templates to use, but everything is customizable. 


  • Cheetah website builder
  • Unlimited membership areas
  • A/B testing
  • Super Checkout and affiliate checkout
  • Bump sells, upsales, and downsales
  • Countdown and Fixed date timers to encourage quick sales
  • Smart pop-ups
  • On-page SEO
  • Email marketing
  • Drag and drop email automation
  • Chatbot
  • Automation bot
  • Webinar app
  • Facebook and YouTube live streaming
  • eLearning builder
  • CRM



  • Lots of tools to use for various types of conversions
  • CRO features 
  • Funnel automation 



  • Editor is not as intuitive as others
  • Lots of tools can be overwhelming



Builderall is a great, comprehensive tool, but it may be overwhelming for beginners new to web design. It has unique features compared to others, however. 





If you’re using WordPress, OptimizePress is another great option. Made for WordPress sites, OptimizePress helps build sales pages and funnels without any programming, so you don’t need to hire a web developer. Choose from pre-built funnels that take visitors through the sales journey or create your own step by step funnel from scratch.

OptimizePress comes with plenty of templates, so you don’t have to design a page from a blank canvas if you don’t want to. Use their tried and tested templates to quickly make an effective sales page. They have various pre-built marketing funnels to match your goals, including sales, leads, product launches, eBooks, webinars, and more. Their niche options can match your brand and industry. 

All the templates are totally customizable, so you can change anything to best match your brand. Their automated funnel linking technology connects your pages so that visitors can flow intuitively from page to page. 


  • Pre-built funnels for various goals
  • Various design and styles to choose from
  • Customizable pages 
  • Niche branding options
  • OptimizeCheckouts Plugin
  • Membership templates included
  • Conversion optimized sales pages
  • Fast load times 



  • Plenty of pre-built funnels to choose from
  • Custom funnels for a wide variety of marketing goals 
  • Easy to use



  • Only works for WordPress sites 
  • Lacks some functionality compared to competitors 



OptimizePress is a great tool for creating landing pages, sales pages, and marketing funnels. It’s a good choice for WordPress sites, but falls short compared to other tools with more advanced features.



What is a Sales Funnel?

A sales funnel is a multi-step process that guides website visitors through the sales process. Sales funnels include a variety of marketing tools and tactics to bring visitors to your website, make them aware of your offerings, and convince them to buy or otherwise convert. The point of a sales funnel is to drive conversions. 

A sales funnel should make it easy and intuitive for web visitors to go step by step through the sales cycle. This can include first awareness via advertisements, information on the site to convince them that your product is the best, retargeting for visitors who leave without converting, all the way through the order and payment process and confirmation. 

A dedicated sales funnel will improve your conversion rate and ensure that more visitors who come to your website become customers. 

Final Thoughts

Use these funnel builders to convert more visitors into customers on your website! Whether you’re new to websites or a professional web designer, these tools are easy to use and made to guide visitors from awareness to conversion, considering every step in between! Optimize your website for sales with these sales funnel software tools. 


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