7 Reasons to Market Your Business on Twitter

7 Reasons to Market Your Business on Twitter

Twitter is one of the top social media platforms in today’s world. With over 335 million users, you can stay updated on the newest trends and all the significant happenings worldwide without having to search too far or dig too deep. Using Twitter for business is an essential part of any social media strategy. 

Besides being the hub for information, connections, and captivating conversations, you can use the platform for your business. You should know that there are a lot of benefits of Twitter for business to enjoy.

twitter for business

You might already have a good idea of how Twitter can be beneficial to the world at large. However, here’s a quick run-through on how to use Twitter for business and how you can use its benefits to your advantage. 

Top 7 Benefits of Twitter for Business 

Does Twitter help businesses? Today, several people use Twitter for their businesses. If you’re willing to join the train and are still skeptical about it, here are a few reasons that’ll answer the question, “is Twitter good for business marketing?”

Hopefully this will help you understand the benefits of Twitter for your business.


Wider Audience Reach

The first thing you should know as you set up your business on Twitter is its large user base. The app’s user base will most likely include your potential customers from your locality or across the globe. 

You can use hashtags to help you narrow down the audience to particular customers who are particularly interested in whatever product or service you have to offer. With the hashtags, retweets, and likes, you will undoubtedly create traffic and reach wider traction of customers. 

There are even Twitter marketing tools that can help you reach a larger audience on Twitter!


Customer Insight

twitter followers

With every passing second, Twitter users send out thousands of tweets. When you consider how much people use it for conversations daily, you will begin to understand how it can be a valuable source of customer insight for your business. 

With Twitter, you can research topics and trends that interest your audience, giving you some insight into how to reach them with more efficacy. You get to understand their moods and mindsets, and this can help your brand launch products or services that will be more satisfactory. 

The shortcut to finding out conversations and hashtags relevant to your audience is heading over to the Twitter Explore page. It gives you an ever-updated list of trending hashtags and topics, and this will help you find those that are important for your business. 


Brand Identity 

Another benefit of Twitter for business is how it helps communicate your brand personality. However, you should know that how you tweet and interact with your audience is the key to setting your brand identity and growing more awareness for your business. 

Also, Twitter helps you start conversations and speedily share information with your target audience. If they find your content useful, they will engage it and even share it with their friends and followers. 

To push your brand identity, ensure that you communicate your tweets in a manner that speaks well of your business. Every brand has a voice, and the tone of your tweets must align with it. The tone of your conversations will aid you in attracting an audience with similar views as you. 

To push your content wider and boost your brand identity and awareness, also ensure that you interact with your audience’s mentions and replies. 


Customer Feedback 

If you’re still wondering if Twitter is good for business marketing, you should know that the platform is a valuable marketing and research medium. It gives you a generous insight into every aspect of your business, including customer support and feedback. 

With Twitter, it will be easier for customers to reach out to your brand and give feedback or ask for help if need be. All you have to do is gather vital feedback and use the information to improve your products and appropriately support your customers. 

For easier interaction, you can set up a Twitter account dedicated to providing support and collecting customer feedback. 




Another benefit of Twitter for business is its cost-effectiveness. It is free of charge to set up an account, so you don’t have to worry about breaking the bank.

However, you can make use of paid advertisements if you’re looking to boost your account’s reach. Nonetheless, many businesses organically push their content since there are several available promotional strategies. 


Brand Community 

Since Twitter makes it easy for brands to communicate with their consumers, you get the opportunity to build and cultivate a brand community around a cause or common interest.

Along the way, you can use the platform to engage in meaningful conversations with your community, and this constant interaction builds loyalty.  


Employment Ease


A benefit of Twitter for business is the employment ease. If you need new employees for your brand, all you have to do is spread the word on Twitter. In no time, you’ll get a ton of responses from users who are ready to be a part of your company. 

The employment process is more straightforward for both you and the potential employee as they don’t have to search too far for vacancies, and you don’t have to wait too long for responses. 


Bottom Line

With each passing day, the world proves to be more digitized. You’ll be doing your business a great disservice if you stick to obsolete ways of promoting its reach off the internet. However, since there are several social media platforms existing today, it might be hard for you to settle on the best of the best. 

Nonetheless, you don’t have to worry because Twitter is just the best for you. It is a vast world on its own, and with its 335 million users, you can push your brand as far and wide as you wish. 

It is also affordable, insightful, and easy to understand. With the right strategies for Twitter, you’ll have a wide customer base and a loyal community in no time. 

In a nutshell, the benefits of Twitter for business are many, and you only have to step out of your comfort zone and give the bird app a try!

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