What is Web 2.0 in SEO?
In Search Engine Optimization, links are key to directing viewers to your online presence.
Web 2.0 link-building is an important SEO tactic, allowing marketers to create their own Web 2.0 sites where they can create links back to their main website. Through Web 2.0 pages, marketers can link their websites to social media sites and can tag keywords.
In short, what is Web 2.0 in SEO? Popularized as a term in 2004 by O’Reilly Media, Web 2.0 refers to websites and blogs that emphasize user-generated content. You can set up blogs on platforms such as WordPress or Tumblr, create posts, and link back to your website.
Web 1.0 had internet users passively reading. The move into Web 2.0 had readers participating in creating content and sharing their opinions.
Web 2.0 includes some well-known websites, applications, and platforms such as Facebook and YouTube, as well as the practices of linking and the tagging of keywords on websites and links. Understanding the best use of Web 2.0 will result in smarter SEO marketing practices.
Benefits of Web 2.0 Links
There are multiple benefits to marketers in using Web 2.0 in SEO. Whether you are sharing links from blogs or off your main website or tagging keywords and phrases, making the best use of Web 2.0 can optimize your marketing results.
Here are some of the main benefits of Web 2.0:
Creating accounts and blogs on websites, platforms, and apps on Web 2.0 is free, which can be a great equalizer between smaller firms and larger corporations. The only cost is the time or staffing it takes to create posts.
Lots of Links
If you use Web 2.0 in link building, you will be able to link your website multiple times in the same post or in different posts across a variety of websites, apps, and platforms.
Possible Earned Media
Linking within blogs or on social media may attract the attention of traditional news media, which may lead to stories on your product or service. Earned media is free and carries authority.
Creating links from various blogs to your website creates interest and influence in your company, products, or services. Instead of only linking to your own website, you have influencers across multiple Web 2.0 platforms sharing information about your topics. It is even better if these blogs each have a niche audience, showing your company or products have appeal across multiple audiences.
If your Web 2.0 marketing includes backlinks to your website through subdomains such as accounts on Instagram, Facebook, Pinterest boards, and YouTube, and through blogs on WordPress and Tumblr, you will see your company’s SEO ranking skyrocket.
Web 2.0 linking is a classic SEO tactic for a reason: it works extremely well in increasing your SEO ranking. Its low cost means your return on investment from Web 2.0 use could be enormous.